Posts Tagged ‘business development

21
Feb
12

Casa Flora featured on Longview’s Business Chronicles

Supporting and promoting business in the Longview trade area is a core competency of the Longview Chamber of Commerce. Our Chamber understands in order to have a healthy economic climate we must have a strong and diverse business base that creates jobs.

This week’s business feature is on Casa Flora Flower Shop. Casa Flora is a full service florist that is family owned and operated since 1984. Their floral designers and customer service representatives have over 115 years combined experience in the floral industry. Casa Flora is a member of Teleflora wire service and has been recognized as one of the “Top 500” sending florists in the country. They are also members of Allied Florists Association of Longview. Casa Flora was voted “Best Florist of East Texas” in the Longview New-Journal’s Reader’s Choice Awards in 2001, 2005, 2007 and 2008.

Attributes for their success are education and customer service. Two florists on staff have a bachelor’s degree in Floral Design, and they are continuously attending seminars and shows on the latest floral designs. Casa Flora also believes that a customer is for life, therefore customer service is key. Longtime employee Darlene Clark stated, “We are there in their sad times, and we are there in their happy times.” At the Chamber of Commerce you have access to customer service training that is offered at convenient times for yourself and your employees. Being involved in the community is also important to Casa Flora. As a member of the Longview Chamber they can accomplish this, by receiving up to date information of local events and become engaged with other business owners.
If you are looking for a unique florist please check out Casa Flora.

Casa Flora is located on:
314 Magnolia Lane
Longview, TX 75605
PH: 903-753-4492 or 800-245-4614

Office hours are:
Monday – Friday 8:30 a.m. – 5:00 p.m.
Saturday 8:00 a.m. – noon
Closed Sunday
www.casafloraflowers.com

14
Feb
12

Answers to IMPACT Your Business

Do you need a new marketing strategy?  Do you need to add value to your business?

You should never have to cope with the challenges of running a business alone. We’re here to help you find solutions for the challenges you face in running your business. Every business needs resources to succeed. From financial education to lead generation, in today’s competitive business environment, every little edge can make the difference.

The Longview Chamber is researching tools to enhance business formation and expansion. These tools include an online “toolkit” with links to useful forms, sample business plans, business funding information, and free non-commercial sources of business how-to information.

The Chamber is here to become a supporter and to promote growth towards a healthy economic future for our community.  You can access the tool kit by clicking on Tools for Business.  You will find update information on the latest local, state, federal, and best-of-the-web resources to start and grow your business.  Includes rates for 850+ jobs; Business Start-Up Kit, Loan Payment Calculator, 85 business-related online classes, new hire email, Employer’s Kit AND more.

Other sources that are also available can be found at the Small Business Development Center at:  http://www.kilgore.edu/sbdc.asp.

06
Feb
12

BalancedDiet featured on Longview’s Business Chronicles

Supporting and promoting business in the Longview trade area is a core competency of the Longview Chamber of Commerce. Our Chamber understands in order to have a healthy economic climate we must have a strong and diverse business base that creates jobs.

This week’s business feature is on BalanceDiet, a premium wellness, diet and lifestyle company. The BalanceDiet experience is all about transformation. BalanceDiet is for everyone that is looking to make healthy lifestyle changes or maintain wellness.

Lisa Noble, owner of BalanceDiet, chose a franchise instead of developing her own wellness center because of the support a franchise can offer. “Not only does a franchise provide guidelines for your business, but they also help you with marketing aspects. If it wasn’t for the marketing support, I don’t think I would have been able to come up with these great campaigns,” Lisa said.

Diana Northcutt and Lisa Noble also discussed the benefits of attending the Longview Chamber of Commerce’s Business After. Lisa said “Attending Business After Hours has given me the opportunity to network with owners of other companies and provide them with an opportunity to offer employee discounts at BalanceDiet to their staff. Just recently at a Business After Hours, I was able to get ideas from other members for a Girls’ Night Out open house. ”

The Chamber’s series of monthly after hours networking events is a high-energy, professional approach to grow your business and market your products and services, one handshake at a time. These events are prime opportunities for members to meet face-to-face with existing and potential clients to build positive business relationships that impact their bottom line.

BalanceDiet is located in the Towne Crossing Shopping Center near Target in Longview.
3080 N. Eastman Road Suite 108,
Longview, TX 75605
Phone: 903.663.5900
Website: http://www.gobalancediet.com
Hours:
Mon – Thu: 10:00 am-7:00 pm
Fri: 10:00 am-5:00 pm
Sat: 9:00 am-1:00 pm

31
Jan
12

Louis Morgan Gifts & Pharmacy Featured in Longview’s Business Chronicles

Supporting and promoting business in the Longview trade area is a core competency of the Longview Chamber of Commerce. Our Chamber understands in order to have a healthy economic climate we must have a strong and diverse business base that creates jobs.

This week’s business feature is on Louis Morgan Gifts & Pharmacy. Mike Holbert started Louis Morgan Pharmacy in 1974. Since that time, he has turned the drug store into one of Longview’s premier pharmacies. Eight years ago, Mike’s wife, Kathi, took a small corner of the store and added a gift area. That “small corner” has now grown to be Longview’s finest gift shop, including a Bridal and Baby Registry. Diana visited with Kathi about owning your own business. “Owning your own business is a real commitment. It takes time, patience, and dedication to be successful,” stated Kathi.

Diana also visited with Kathi about how the Chamber promotes the local economy. “The Chamber is always promoting Longview businesses to help Longview grow. It also brings businesses from surrounding areas,” Kathi explains. The Longview Chamber of Commerce promotes the local economy by encouraging Longview Chamber of Commerce members and Longview residents to shop locally. All referrals given out by the Longview Chamber of Commerce are Chamber members. The Longview Chamber of Commerce website has detailed information about local businesses in the community.
At Louis Morgan Gifts & Pharmacy will find only the finest products, personal service and attention to detail. You can find Louis Morgan Gifts & Pharmacy at:

Louis Morgan Gifts & Pharmacy
110 Johnston
Longview, Texas 75601
PH: 903-758-6164 Toll Free: 877-604-0267

Store Hours: Monday-Friday 8am-6pm, Saturday 9am-5pm, Closed Sunday

19
Jan
12

Geocaching is catching on in Longview Texas….have you played yet?

The Longview Chamber of Commerce annual community magazine, Uniquely Longview has a new trick up its sleeve this year. In addition to all of the good information on community events, services and features of interest, this year’s focus has been on the popular activity, Geocache hunting or “Geocaching.” Tying the fun of hunting for hidden caches, some as small or smaller than a pill box, into the many treasures Longview has for visitors and residents, an official hunt has been planned that invites all comers far and near. Who will win the grand prize, a fabulous “Staycation.” Staycation is a term coined to described the activity of taking a break and doing vacation activities without leaving your home town or at least not going very far. Staycationers often leave their home and stay for a weekend in a local hotel, eat in restaurants and take in some of the many attractions that too often are overlooked in a regular daily routine. One Grand Prize for being first to solve all the designated hidden caches is a Stacation, with hotel stay at Longview’s Homewood Suites by Hilton plus tickets to local events and dinner for two at Enoch’s Stomp Vineyard and Winery. After the Grand Prize is claimed there remain 100 attractive and Official Commemorative Coins from the hunt. The collecting of coins is a very popular activity among the avid geocachers. The contest will continue until all coins have been claimed. To help get the work out, a QR code has been placed in Uniquely Longview and on a flyer that will help smart phone users connect to the website that also has the rules and information about the Uniquely Longview Geocache Hunt. The Longview Chamber of Commerce Convention and Visitors Bureau is managing the hunt and they hope to spread the work out far and wide to pull visitors into Longview.

18
Jan
12

ABC Auto Parts Recognized as Large Business of the Year

The Longview Chamber of Commerce’s Large Business of the Year Award was created to highlight and celebrate the accomplishments and contributions that make an impact not only on the business community but the community at large. Large businesses are the backbone of the economy. They create jobs, cement communities, and build strong cultures.  Tonight’s recipient, ABC Auto Parts,  has been in business since 1968 creating over 400 jobs. 

 ABC Auto Parts is the leading supplier of auto parts to automotive repair centers in the Shreveport/East Texas area. Family-owned since 1968, their number one priority is and always has been customer satisfaction. With their commitment to customer service and an unbeatable product selection, ABC is a complete resource for a wide range of customers; including do it yourselfers, new car dealers, automotive repair shops, tire stores, and oil change centers. ABC is a trusted name and the local leader in auto parts and service.

The company was started in 1968 when Loyd Pyle opened ABC Auto Parts #1. One year later he opened his second retail store. That year he also opened a warehouse distributorship and began selling other parts stores and new car dealers.

By 1985 the company had grown the wholesale business significantly, built a new 63,000 square foot distribution center and was operating four retail stores. Company President Larry Pyle and Vice President David Gordy began to expand the company store base, opening about one store per year from 1985 to 2000.

Today the company is still expanding through the addition of new stores. The goal remains to be the number one parts store in each new market it enters. The company now consists of the warehouse distribution business, twenty six retail stores, two automotive glass shops, and a truck accessory store.

ABC remains a family owned company. Today the company is owned and managed by founder Loyd Pyle’s two children, Larry Pyle and Karen Cloud, and several third generation family members. ABC remains committed to high quality products, superior customer service and strong employee relations; the business principles established by Loyd Pyle in the early days of the company.

www.abcauto.com

13
Jan
12

Blue Jean Baby Featured in Longview’s Business Chronicle

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.   Recently, we kicked off a new strategy called Longview’s Business Chronicles to help promote Shop & Dine in Longview.

This week we are featuring Blue Jean Baby, Longview’s newest children’s boutique, offering a variety of boys and girls clothing lines as well as custom embroidery.  Blue Jean Baby also makes hospital door wreaths, bows, tutu sets, burp cloths and much more.  As an added customer benefit they offer FREE hospital delivery on gifts as well as baby registry services. 

Sierra Ray, owner, of Blue Jean Baby understands that customer service is key to any successful business model.  Businesses that are willing to go the extra mile are noticed and talked about! Customer loyalty is built on consistency and genuine appreciation. At Blue Jean Baby we are committed to providing that service.  Also, finding our niche’ in the market place has helped set us apart from others.  For Blue Jean Baby that niche is free hospital deliveries.

When the Chamber staff visited with Sierra about what advice she would give to someone starting a new business, it was to have an accountant help you walk through the process.  Do your research, except the unexpected and be protective of your business plan. Sierra believes joining the Chamber will open new doors through the networking opportunities.  Being involved in the community is also important to me, she explained.  As a member of the Longview Chamber I can accomplish both goals; meeting new people and become engaged.

Blue Jean Baby is conveniently located at 1017 N. 4th Street, in Longview, Texas just one block north of the Mud Hut.  Hours: Monday-Friday 9a-5p & Saturday 10a-2p.

 

07
Jan
12

Longview’s Business Chronicles Features Sweet Treats and Gifts

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.   Recently, we kicked off a new strategy called Longview’s Business Chronicles to help promote Shop & Dine in Longview.

This week’s business feature is on Sweet Treats and Gifts.  They offer a variety of sweet goods.  As the only candy store in our community, they are the only store that offers 24 flavors of Jelly Belly’s, 18 flavors of saltwater taffy, a Pucker Powder Machine with 12 flavors, novelty candies, Zots, 6 flavors of Pop Rocks, 11 flavors of caramel/chocolate apples that be dipped into just about any candy, and a line of gourmet chocolates.

Owners Belinda Freeman and Teresa Boyce credit the Small Business Development Center, research and finding a preceptor for their success.  “The SBDC can guide you in the right direction.  They have a wealth of knowledge and know where to guide you in the community.” Teresa stated.

Belinda and Teresa said that they joined the Chamber because the Chamber’s vision reiterates their own values, “To be recognized as an effective resource, provide relevant, innovative and impactful programming that ensures a healthy business climate and an enhanced quality of life for Longview.”  They cannot wait to jump into the knowledge and experience the Chamber has to offer because they see that one day they can give those experiences back to others.

If you are looking for shop that offers an array of sweets and exceptional treats, stop by Sweet Treats and Gifts.  They are located in the French Quarter shopping center beside Starbucks.

Sweet Treats and Gifts is open Tuesday – Thursday: 10:00am to 6:00pm and Friday – Saturday: 10:00am to 7:00pm.

Sweet Treats

409 W Loop 281, Suite 102

Longview, TX  75605

Sweettreatsgifts.com

05
Jan
12

Health Care Reform: Form W-2 Reporting Requirements

The Patient Protection and Affordable Care Act (PPACA) requires employers to report the aggregate cost of employer-sponsored group health plan coverage on their employees’ Forms W-2. The purpose of the reporting requirement is to provide information to employees regarding how much their health coverage costs.

This requirement was originally effective for the 2011 tax year and the W-2 Forms that would be provided in January 2012. However, the IRS later made reporting optional for 2011 for all employers. The IRS has further delayed the requirement for small employers (those who file fewer than 250 Forms W-2) by making it optional for these employers until further guidance is issued. For the larger employers, the requirement will be mandatory for the 2012 Forms W-2 (that must be issued in January 2013).

Please note that although the information must be disclosed on the W-2, this requirement does not mean that the cost of the coverage will be taxable to the employee.

This The Ward Agency Legislative Brief describes the Form W-2 reporting requirement, including guidance provided by the IRS in Notice 2011-28. Please read below for more information.

FORM W-2 REPORTING REQUIREMENT

Section 9002(a) of PPACA provides that employers must disclose the aggregate cost of applicable employer-sponsored coverage provided to employees on the employee’s Form W-2. Section 9002(a) specifically adds this information to the list of other items that must be included on the Form W-2. These items include information such as the individual’s name, social security number, wages, tax deducted, the total amount incurred for dependent care assistance under a dependent care assistance program and the amount contributed to any health savings account (HSA) by the employee or his or her spouse.

The inclusion of this information on the Form W-2 does not change the requirements with respect to taxable income, or the tax exclusion for amounts paid for medical care or coverage. Those items are addressed in another portion of the tax law that is not affected by this change. However, this information may be used to determine whether a plan is a “Cadillac plan” for purposes of the excise tax on high-cost health plans that will take effect in 2018.

The IRS has clarified that the reporting rule does not require an employer to issue a Form W-2 including the aggregate cost of coverage to an individual if the employer does not otherwise have to issue a W-2 for that person. For example, an employer would not have to issue a Form W-2 to a retiree or other former employee receiving no reportable compensation.

EMPLOYERS SUBJECT TO THE REPORTING REQUIREMENT

In general, all employers that provide applicable employer-sponsored coverage must comply with the Form W-2 reporting requirement. This includes government entities, churches and religious organizations, but does not include Indian tribal governments. However, until further guidance is issued, small employers are not subject to the reporting requirements. An employer is considered a small employer if it had to file fewer than 250 W-2 Forms for the prior calendar year. C

COVERAGE THAT MUST BE REPORTED

Under this new requirement, the information that must be reported relates to “applicable employer-sponsored coverage.” Applicable employer-sponsored coverage is, with respect to any employee, coverage under any group health plan made available to the employee by the employer which is excludable from the employee’s gross income under Code sect. 106.

For purposes of this reporting requirement, it does not matter whether the employer or the employee pays for the coverage – it is the aggregate cost of the coverage that must be reported. The aggregate cost of the coverage is determined using rules similar to those used for determining the applicable premiums for purposes of COBRA continuation coverage. It must be determined on a calendar year basis.

Some types of coverage do not need to be reported on the Form W-2 under this requirement. These are:

  • Coverage under a dental or vision plan that is not integrated into a group health plan providing other types of health coverage;
  • Coverage under a Health Reimbursement Arrangement (HRA);
  • Coverage under a multiemployer plan;
  • Coverage for long-term care;
  • Coverage under a self-insured group health plan that is not subject to COBRA (such as a church plan);
  • Coverage provided by the government primarily for members of the military and their families;
  • Excepted benefits, such as accident or disability income insurance, liability insurance, or workers’ compensation insurance;
  • Coverage for a specific disease or illness; and
  • Hospital indemnity or other fixed indemnity insurance.

Also, salary reduction contributions to a health flexible spending arrangement (FSA) under a cafeteria plan are not required to be reported. However, if the amount of the health FSA for the plan year (including optional employer flex credits) exceeds the salary reduction elected by the employee for the plan year, the amount of the health FSA minus the salary reduction election must be reported.

The reporting requirement does not apply to amounts contributed to an Archer medical savings account (Archer MSA) by the employee (or spouse) or amounts contributed to a health savings account (HSA) by the employee (or spouse). Those amounts are already required to be separately accounted for on the Form W-2.

If an employer provides coverage (such as continuation coverage) to an employee who terminates employment during the year, the employer may apply any reasonable method of reporting the cost of coverage for that year, as long as that method is used consistently for all employees. Regardless of the method used, an employer does not have report any amount for an employee who requested a Form W-2 before the end of the year.

Example: Bob is an employee of ABC Company on January 1, and continues employment through April 25. Bob had individual coverage under ABC Company’s group health plan through April 30, with a cost of coverage of $350 per month. Bob elected continuation coverage for the six months following termination of employment, covering the period May 1 through October 31, for which he paid $350 per month. ABC Company will have applied a reasonable method of reporting Bob’s cost of coverage if it uses either of the following methods consistently for all employees who terminate coverage during the year:

  • Reports $1,400 as the reportable cost under the plan for the year, covering the four months during which Bob performed services and had coverage as an active employee; or
  • Reports $3,500 as the reportable cost under the plan for the year, covering both the monthly periods during which Bob performed services and had coverage as an active employee, and the monthly periods during which Bob had continuation coverage under the plan.

COMPLIANCE STEPS FOR EMPLOYERS

Although this requirement is now optional for the 2011 tax year, employers that will have to comply in future years should ensure that they (or their payroll provider) are prepared to gather this information in advance of having to complete the Forms W-2 for 2012. In doing so, they should make sure they can identify the applicable employer-sponsored coverage that was provided to each employee and be prepared to calculate the aggregate cost of that coverage.

Employers may also have to address questions from employees regarding whether their health benefits are taxable under this new requirement. They can assure employees that this reporting is for informational purposes only, to show employees the value of their health care benefits so they can be more informed consumers. The amount reported does not affect tax liability, as the value of the employer contribution to health coverage continues to be excludible from an employee’s income, and it is not taxable.

The Ward Agency will continue to update you if additional information becomes available with respect to this requirement.

26
Dec
11

Longview Business Chronicles Features Cheeburger Cheeburger

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.   Recently, we are kicked off a new strategy called Longview’s Business Chronicles to help promote Shop & Dine in Longview. 

This week’s business feature is on Cheeburger Cheeburger with owners Cammy Altmen and Jada Beaver owners.  Cheeburger Cheeburger opened in 2011.  One of their first objectives was to join the Chamber so they could be part of the community. 

We want to be a GREAT corporate citizen by giving back to the community.  One of the ways we plan to do that is by helping non-profits fundraise. We will donate 15% of our sales to your cause.  We are hoping more non-profits will contact us at 903-663-8600 to get more information.

 Altem and Beaver’s explained they had wanting to open a family type restaurant for Longview for some time.  They explored franchise’s that met their personal vision of what they wanted to see in Longview.  When they discovered CCB the corporate values is what ultimately drove the decision. Again one of the key factors for choosing CCB was because they encourage franchises to be part of the community.   

 Diana Northcutt asked Altmen and Beaver’s what advice they have for entrepreneurs looking to start a business.  Good solid planning is important.  Become informed about the franchise choices.  Write a business plan.  Take advantage of the services with Small Business Development’s Center. They also stated, do not give up and do your business locally.

 What Makes Cheeburger Cheeburger Different?  Each one sets us apart and optimizes each of our core products. Which are, and always will be, burgers, fries, rings, and shakes, the casual “comfort” food America loves.  We are unwavering in our insistence on the highest quality ingredients and raw products. Our beef is always fresh, never frozen, direct from the processor, not a middle man. It’s lean all-natural Angus beef with nothing added. Nothing artificial. No chemicals. We buy, use and serve brand names. Even down to the smallest individual serving packs for Take-out.

Quality is one cornerstone of our success. No one ever leaves one of our restaurants hungry. Everything is bigger than expected. Our pounder is actually a huge 20 ounces before cooking. Take a look at the weight before cooking on each of our burgers (it’s right on our menu). And you’ll find that our “Big is Better” motto holds true for our portions of fries, rings, shakes, salads…everything we serve. Our serving sizes and quality add up to value that is unmatched. We cook everything to order. It takes a few extra minutes, but we would rather have a customer wait for great food than have great food waiting around for a customer. There is no central commissary or kitchen. Virtually everything we offer is made from scratch, daily, right in each of our restaurants. Our famous fries are cut from huge Idaho potatoes, cured, adhering to an exacting process, and at the right time, cooked in cholesterol-free peanut oil. Our rings are cut from colossal onions, dipped in our special batter and also cooked in tasty, cholesterol-free peanut oil.

At Cheeburger Cheeburger, a customer can invent his or her own taste. Their very own “Signature” Cheeburger. They can select from Jalapeno peppers, chopped garlic, guacamole, roasted red peppers…and, of course, typical toppings too, like tomato, and onion plus at least six quality cheeses. And they can get these free toppings on grilled chicken, grilled cheese, or on their salads.

If you have not been to Cheeburger Cheeburger you and your family need to stop in and give it a try.  You can find them in the strip center by Lowe’s on Fourth St.

Cheeburger Cheeburger
3407 N Fourth St Ste 101
Longview, TX 75605      (903) 663-8600

http://www.cheeburger.com




 

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