Posts Tagged ‘business development



19
Jan
12

Geocaching is catching on in Longview Texas….have you played yet?

The Longview Chamber of Commerce annual community magazine, Uniquely Longview has a new trick up its sleeve this year. In addition to all of the good information on community events, services and features of interest, this year’s focus has been on the popular activity, Geocache hunting or “Geocaching.” Tying the fun of hunting for hidden caches, some as small or smaller than a pill box, into the many treasures Longview has for visitors and residents, an official hunt has been planned that invites all comers far and near. Who will win the grand prize, a fabulous “Staycation.” Staycation is a term coined to described the activity of taking a break and doing vacation activities without leaving your home town or at least not going very far. Staycationers often leave their home and stay for a weekend in a local hotel, eat in restaurants and take in some of the many attractions that too often are overlooked in a regular daily routine. One Grand Prize for being first to solve all the designated hidden caches is a Stacation, with hotel stay at Longview’s Homewood Suites by Hilton plus tickets to local events and dinner for two at Enoch’s Stomp Vineyard and Winery. After the Grand Prize is claimed there remain 100 attractive and Official Commemorative Coins from the hunt. The collecting of coins is a very popular activity among the avid geocachers. The contest will continue until all coins have been claimed. To help get the work out, a QR code has been placed in Uniquely Longview and on a flyer that will help smart phone users connect to the website that also has the rules and information about the Uniquely Longview Geocache Hunt. The Longview Chamber of Commerce Convention and Visitors Bureau is managing the hunt and they hope to spread the work out far and wide to pull visitors into Longview.

18
Jan
12

ABC Auto Parts Recognized as Large Business of the Year

The Longview Chamber of Commerce’s Large Business of the Year Award was created to highlight and celebrate the accomplishments and contributions that make an impact not only on the business community but the community at large. Large businesses are the backbone of the economy. They create jobs, cement communities, and build strong cultures.  Tonight’s recipient, ABC Auto Parts,  has been in business since 1968 creating over 400 jobs. 

 ABC Auto Parts is the leading supplier of auto parts to automotive repair centers in the Shreveport/East Texas area. Family-owned since 1968, their number one priority is and always has been customer satisfaction. With their commitment to customer service and an unbeatable product selection, ABC is a complete resource for a wide range of customers; including do it yourselfers, new car dealers, automotive repair shops, tire stores, and oil change centers. ABC is a trusted name and the local leader in auto parts and service.

The company was started in 1968 when Loyd Pyle opened ABC Auto Parts #1. One year later he opened his second retail store. That year he also opened a warehouse distributorship and began selling other parts stores and new car dealers.

By 1985 the company had grown the wholesale business significantly, built a new 63,000 square foot distribution center and was operating four retail stores. Company President Larry Pyle and Vice President David Gordy began to expand the company store base, opening about one store per year from 1985 to 2000.

Today the company is still expanding through the addition of new stores. The goal remains to be the number one parts store in each new market it enters. The company now consists of the warehouse distribution business, twenty six retail stores, two automotive glass shops, and a truck accessory store.

ABC remains a family owned company. Today the company is owned and managed by founder Loyd Pyle’s two children, Larry Pyle and Karen Cloud, and several third generation family members. ABC remains committed to high quality products, superior customer service and strong employee relations; the business principles established by Loyd Pyle in the early days of the company.

www.abcauto.com

13
Jan
12

Blue Jean Baby Featured in Longview’s Business Chronicle

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.   Recently, we kicked off a new strategy called Longview’s Business Chronicles to help promote Shop & Dine in Longview.

This week we are featuring Blue Jean Baby, Longview’s newest children’s boutique, offering a variety of boys and girls clothing lines as well as custom embroidery.  Blue Jean Baby also makes hospital door wreaths, bows, tutu sets, burp cloths and much more.  As an added customer benefit they offer FREE hospital delivery on gifts as well as baby registry services. 

Sierra Ray, owner, of Blue Jean Baby understands that customer service is key to any successful business model.  Businesses that are willing to go the extra mile are noticed and talked about! Customer loyalty is built on consistency and genuine appreciation. At Blue Jean Baby we are committed to providing that service.  Also, finding our niche’ in the market place has helped set us apart from others.  For Blue Jean Baby that niche is free hospital deliveries.

When the Chamber staff visited with Sierra about what advice she would give to someone starting a new business, it was to have an accountant help you walk through the process.  Do your research, except the unexpected and be protective of your business plan. Sierra believes joining the Chamber will open new doors through the networking opportunities.  Being involved in the community is also important to me, she explained.  As a member of the Longview Chamber I can accomplish both goals; meeting new people and become engaged.

Blue Jean Baby is conveniently located at 1017 N. 4th Street, in Longview, Texas just one block north of the Mud Hut.  Hours: Monday-Friday 9a-5p & Saturday 10a-2p.

 

07
Jan
12

Longview’s Business Chronicles Features Sweet Treats and Gifts

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.   Recently, we kicked off a new strategy called Longview’s Business Chronicles to help promote Shop & Dine in Longview.

This week’s business feature is on Sweet Treats and Gifts.  They offer a variety of sweet goods.  As the only candy store in our community, they are the only store that offers 24 flavors of Jelly Belly’s, 18 flavors of saltwater taffy, a Pucker Powder Machine with 12 flavors, novelty candies, Zots, 6 flavors of Pop Rocks, 11 flavors of caramel/chocolate apples that be dipped into just about any candy, and a line of gourmet chocolates.

Owners Belinda Freeman and Teresa Boyce credit the Small Business Development Center, research and finding a preceptor for their success.  “The SBDC can guide you in the right direction.  They have a wealth of knowledge and know where to guide you in the community.” Teresa stated.

Belinda and Teresa said that they joined the Chamber because the Chamber’s vision reiterates their own values, “To be recognized as an effective resource, provide relevant, innovative and impactful programming that ensures a healthy business climate and an enhanced quality of life for Longview.”  They cannot wait to jump into the knowledge and experience the Chamber has to offer because they see that one day they can give those experiences back to others.

If you are looking for shop that offers an array of sweets and exceptional treats, stop by Sweet Treats and Gifts.  They are located in the French Quarter shopping center beside Starbucks.

Sweet Treats and Gifts is open Tuesday – Thursday: 10:00am to 6:00pm and Friday – Saturday: 10:00am to 7:00pm.

Sweet Treats

409 W Loop 281, Suite 102

Longview, TX  75605

Sweettreatsgifts.com

05
Jan
12

Health Care Reform: Form W-2 Reporting Requirements

The Patient Protection and Affordable Care Act (PPACA) requires employers to report the aggregate cost of employer-sponsored group health plan coverage on their employees’ Forms W-2. The purpose of the reporting requirement is to provide information to employees regarding how much their health coverage costs.

This requirement was originally effective for the 2011 tax year and the W-2 Forms that would be provided in January 2012. However, the IRS later made reporting optional for 2011 for all employers. The IRS has further delayed the requirement for small employers (those who file fewer than 250 Forms W-2) by making it optional for these employers until further guidance is issued. For the larger employers, the requirement will be mandatory for the 2012 Forms W-2 (that must be issued in January 2013).

Please note that although the information must be disclosed on the W-2, this requirement does not mean that the cost of the coverage will be taxable to the employee.

This The Ward Agency Legislative Brief describes the Form W-2 reporting requirement, including guidance provided by the IRS in Notice 2011-28. Please read below for more information.

FORM W-2 REPORTING REQUIREMENT

Section 9002(a) of PPACA provides that employers must disclose the aggregate cost of applicable employer-sponsored coverage provided to employees on the employee’s Form W-2. Section 9002(a) specifically adds this information to the list of other items that must be included on the Form W-2. These items include information such as the individual’s name, social security number, wages, tax deducted, the total amount incurred for dependent care assistance under a dependent care assistance program and the amount contributed to any health savings account (HSA) by the employee or his or her spouse.

The inclusion of this information on the Form W-2 does not change the requirements with respect to taxable income, or the tax exclusion for amounts paid for medical care or coverage. Those items are addressed in another portion of the tax law that is not affected by this change. However, this information may be used to determine whether a plan is a “Cadillac plan” for purposes of the excise tax on high-cost health plans that will take effect in 2018.

The IRS has clarified that the reporting rule does not require an employer to issue a Form W-2 including the aggregate cost of coverage to an individual if the employer does not otherwise have to issue a W-2 for that person. For example, an employer would not have to issue a Form W-2 to a retiree or other former employee receiving no reportable compensation.

EMPLOYERS SUBJECT TO THE REPORTING REQUIREMENT

In general, all employers that provide applicable employer-sponsored coverage must comply with the Form W-2 reporting requirement. This includes government entities, churches and religious organizations, but does not include Indian tribal governments. However, until further guidance is issued, small employers are not subject to the reporting requirements. An employer is considered a small employer if it had to file fewer than 250 W-2 Forms for the prior calendar year. C

COVERAGE THAT MUST BE REPORTED

Under this new requirement, the information that must be reported relates to “applicable employer-sponsored coverage.” Applicable employer-sponsored coverage is, with respect to any employee, coverage under any group health plan made available to the employee by the employer which is excludable from the employee’s gross income under Code sect. 106.

For purposes of this reporting requirement, it does not matter whether the employer or the employee pays for the coverage – it is the aggregate cost of the coverage that must be reported. The aggregate cost of the coverage is determined using rules similar to those used for determining the applicable premiums for purposes of COBRA continuation coverage. It must be determined on a calendar year basis.

Some types of coverage do not need to be reported on the Form W-2 under this requirement. These are:

  • Coverage under a dental or vision plan that is not integrated into a group health plan providing other types of health coverage;
  • Coverage under a Health Reimbursement Arrangement (HRA);
  • Coverage under a multiemployer plan;
  • Coverage for long-term care;
  • Coverage under a self-insured group health plan that is not subject to COBRA (such as a church plan);
  • Coverage provided by the government primarily for members of the military and their families;
  • Excepted benefits, such as accident or disability income insurance, liability insurance, or workers’ compensation insurance;
  • Coverage for a specific disease or illness; and
  • Hospital indemnity or other fixed indemnity insurance.

Also, salary reduction contributions to a health flexible spending arrangement (FSA) under a cafeteria plan are not required to be reported. However, if the amount of the health FSA for the plan year (including optional employer flex credits) exceeds the salary reduction elected by the employee for the plan year, the amount of the health FSA minus the salary reduction election must be reported.

The reporting requirement does not apply to amounts contributed to an Archer medical savings account (Archer MSA) by the employee (or spouse) or amounts contributed to a health savings account (HSA) by the employee (or spouse). Those amounts are already required to be separately accounted for on the Form W-2.

If an employer provides coverage (such as continuation coverage) to an employee who terminates employment during the year, the employer may apply any reasonable method of reporting the cost of coverage for that year, as long as that method is used consistently for all employees. Regardless of the method used, an employer does not have report any amount for an employee who requested a Form W-2 before the end of the year.

Example: Bob is an employee of ABC Company on January 1, and continues employment through April 25. Bob had individual coverage under ABC Company’s group health plan through April 30, with a cost of coverage of $350 per month. Bob elected continuation coverage for the six months following termination of employment, covering the period May 1 through October 31, for which he paid $350 per month. ABC Company will have applied a reasonable method of reporting Bob’s cost of coverage if it uses either of the following methods consistently for all employees who terminate coverage during the year:

  • Reports $1,400 as the reportable cost under the plan for the year, covering the four months during which Bob performed services and had coverage as an active employee; or
  • Reports $3,500 as the reportable cost under the plan for the year, covering both the monthly periods during which Bob performed services and had coverage as an active employee, and the monthly periods during which Bob had continuation coverage under the plan.

COMPLIANCE STEPS FOR EMPLOYERS

Although this requirement is now optional for the 2011 tax year, employers that will have to comply in future years should ensure that they (or their payroll provider) are prepared to gather this information in advance of having to complete the Forms W-2 for 2012. In doing so, they should make sure they can identify the applicable employer-sponsored coverage that was provided to each employee and be prepared to calculate the aggregate cost of that coverage.

Employers may also have to address questions from employees regarding whether their health benefits are taxable under this new requirement. They can assure employees that this reporting is for informational purposes only, to show employees the value of their health care benefits so they can be more informed consumers. The amount reported does not affect tax liability, as the value of the employer contribution to health coverage continues to be excludible from an employee’s income, and it is not taxable.

The Ward Agency will continue to update you if additional information becomes available with respect to this requirement.

26
Dec
11

Longview Business Chronicles Features Cheeburger Cheeburger

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.   Recently, we are kicked off a new strategy called Longview’s Business Chronicles to help promote Shop & Dine in Longview. 

This week’s business feature is on Cheeburger Cheeburger with owners Cammy Altmen and Jada Beaver owners.  Cheeburger Cheeburger opened in 2011.  One of their first objectives was to join the Chamber so they could be part of the community. 

We want to be a GREAT corporate citizen by giving back to the community.  One of the ways we plan to do that is by helping non-profits fundraise. We will donate 15% of our sales to your cause.  We are hoping more non-profits will contact us at 903-663-8600 to get more information.

 Altem and Beaver’s explained they had wanting to open a family type restaurant for Longview for some time.  They explored franchise’s that met their personal vision of what they wanted to see in Longview.  When they discovered CCB the corporate values is what ultimately drove the decision. Again one of the key factors for choosing CCB was because they encourage franchises to be part of the community.   

 Diana Northcutt asked Altmen and Beaver’s what advice they have for entrepreneurs looking to start a business.  Good solid planning is important.  Become informed about the franchise choices.  Write a business plan.  Take advantage of the services with Small Business Development’s Center. They also stated, do not give up and do your business locally.

 What Makes Cheeburger Cheeburger Different?  Each one sets us apart and optimizes each of our core products. Which are, and always will be, burgers, fries, rings, and shakes, the casual “comfort” food America loves.  We are unwavering in our insistence on the highest quality ingredients and raw products. Our beef is always fresh, never frozen, direct from the processor, not a middle man. It’s lean all-natural Angus beef with nothing added. Nothing artificial. No chemicals. We buy, use and serve brand names. Even down to the smallest individual serving packs for Take-out.

Quality is one cornerstone of our success. No one ever leaves one of our restaurants hungry. Everything is bigger than expected. Our pounder is actually a huge 20 ounces before cooking. Take a look at the weight before cooking on each of our burgers (it’s right on our menu). And you’ll find that our “Big is Better” motto holds true for our portions of fries, rings, shakes, salads…everything we serve. Our serving sizes and quality add up to value that is unmatched. We cook everything to order. It takes a few extra minutes, but we would rather have a customer wait for great food than have great food waiting around for a customer. There is no central commissary or kitchen. Virtually everything we offer is made from scratch, daily, right in each of our restaurants. Our famous fries are cut from huge Idaho potatoes, cured, adhering to an exacting process, and at the right time, cooked in cholesterol-free peanut oil. Our rings are cut from colossal onions, dipped in our special batter and also cooked in tasty, cholesterol-free peanut oil.

At Cheeburger Cheeburger, a customer can invent his or her own taste. Their very own “Signature” Cheeburger. They can select from Jalapeno peppers, chopped garlic, guacamole, roasted red peppers…and, of course, typical toppings too, like tomato, and onion plus at least six quality cheeses. And they can get these free toppings on grilled chicken, grilled cheese, or on their salads.

If you have not been to Cheeburger Cheeburger you and your family need to stop in and give it a try.  You can find them in the strip center by Lowe’s on Fourth St.

Cheeburger Cheeburger
3407 N Fourth St Ste 101
Longview, TX 75605      (903) 663-8600

http://www.cheeburger.com

19
Dec
11

Christmas Business Chronicles Features Cheddar’s Casual Cafe

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.  This year we are kicking off a new strategy called Christmas Chronicles to help promote Shop Longview and support our local retail base.

This week’s business feature is on Cheddars Casual Café, manager Chelsee Dorgan.   Cheddar’s began as a simple idea. Our founders, Aubrey Good and Doug Rogers envisioned an inviting neighborhood restaurant offering handmade, high quality food at a reasonable price. They wanted their guests to feel valued and respected. And they were determined to never compromise these fundamentals.

Their dream became a reality in 1979 when the first Cheddar’s opened its doors in Arlington, Texas, starting a tradition of quality that guides us every day. We’re especially proud of our menu, including homemade favorites that are still prepared the same way, in-house and from scratch. We are also proud of our great team. They are attentive and dedicated to taking care of our guests each and every day.

At Cheddar’s, our goal is to live up to that original, simple idea: be a great restaurant that serves quality food fresh from the kitchen in a friendly, comfortable atmosphere at a fair price.

Diana Northcutt asked Chelsee why Cheddar’s joined the Chamber? Cheddar’s understands first-hand the benefits of joining local Chambers.  From networking opportunites, charitable/philathropic partnerships and the mutual support and guidance from other members we’ve found that membership is invaluable.  We are proud to be a part of the Longview Chamber and look forward to contributing toward the growth of the local economy today and for years to come.  In addition, we’re incredibly grateful for the support of the Chamber and local neighbors who have been so gracious and warm upon my return to East Texas! -Chelsee Dorgan

The bottom line is the Longview location had lost site of the Cheddar’s corporate philosophy and values.  Our priority is the high quality of our food and service.  We need the help of the Chamber to help us with messaging.   Since joining we’ve already seen a difference.  Our management team has been attending functions like the Chairman’s Holiday Reception, we’ve had our ribbon cutting, and we’ve reached out to many of the Chamber’s leadership.

Cheddar’s is commitment to Longview and giving back to the community.  The community can count on us to be a good corporate citizen.

Cheddars opened six years ago today, 12/19/2005.  If you have been to Cheddars recently, we hope you will check them out.  Cheddars is located on North Eastman Rd (N 259).

Cheddars Casual Café

3074 N Eastman Rd
Longview, TX 75605

www.cheddars.com

12
Dec
11

Christmas Business Chronicles Feature Fleur Decor

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.  This year we are kicking off a new strategy called Christmas Chronicles to help promote Shop Longview and support our local retail base. 

This week’s business feature is on Fleur Décor  owned by Emily Thomas.  We asked Emily what she believes is unique about her business.    Fleur Décor features one of a kind wall art, hand painted furniture, and unique home accessories.

 Diana Northcutt asked Emily why did she join the Chamber?   My step dad, Tim Vaughn, has been involved with the Chamber for several years and most recently served as your Advocacy Chair.  After listening to him explain the Chamber’s role in protecting business with government, I now know who has my back.

Diana also asked Emily what tips would she give entrepreneurs who have opened a business? Emily explained it is important to know yourself!  Your personality must be one that wants to work.  You have to be goal driven and learn not to expect a paycheck every two weeks.  It’s great if you have family support.  Without the support of Emily’s family, she believes she would not be able to run her business.

What did you do to prepare yourself?  First step was to secure financial backing and understand the basics of how to run a business.  I learned these skill sets by taking the Small Business Course at the Small Business Development Center.

What are some of your best business practices?  Developing a social media strategy has proven to be very important.  I use Facebook regularly to showcase new inventory.  But, more importantly, I know what will catch people’s attention.   My mom actually came up with one of the best ideas so far, a progressive open house.    She shops with a local boutique that has a clientele that is the perfect prospective customer for Fleur Décor.  I contacted the boutique and fortunately the owner loved the idea.  We hosted our first progressive open house this month and the response was fantastic.  We will continue to develop this concept and test it out with other businesses that have similar clienteles.

Fleur Décor opened in the summer of 2011.  If you have not checked them out, please do so.  They can be found in downtown Longview on Tyler Street.

Fleur Decor
121 E Tyler St
Longview, TX 75601

07
Dec
11

Christmas Chronicles promotes Longview Chamber Members!

Christmas Chronicles

Promoting our members is one of the core competencies of the Longview Chamber of Commerce.  This year we are kicking off a new strategy called Christmas Chronicles to help promote Shop Longview and supporting our local retail base. 

Our first business feature is on “Redneck Rockstar Boutique” owned by April Myers.  We asked April what she believes is unique about her boutique.  We believe that everyone can add a little country bling to anything!! We like showing off our items from cowgirl country to our fabulous fashion clothing, bling flip flops, rhinestone belts, and funky chunky jewelry! Redneck Rockstar Boutique has from plain and simple to add just a little punch to big and gaudy for that in your face addition!”

Diana Northcutt asked April why did she join the chamber?

April explained, “I am always looking for opportunities to gain exposure for our business. The Chamber provides me the opportunity to get the scoop on all the events that are going on. It’s also a great way to network!  I have found by attending and participating in events like I can showcase our merchandise and build relationships with prospective customers.  We promote ourselves as a one stop shop by having a hair salon and clothing boutique.” 

Diana also asked April what tips would she give entrepreneurs who have opened a business?

April shared how developing her social media strategy has definitely helped her showcase the boutique.  The result has been SALES, SALES, SALES!  You can find Redneck Rockstar Boutique on Facebook.  Currently, Redneck Rockstar Boutique has over 5,000 likes.  Having this type of exposure is great for a small business.  If you don’t have time to stop by our boutique you can spend 2-3 minutes checking us out on Facebook.

Of course we do encourage you to visit the boutique in person!  Their location is on Gilmer Road in front of the Walmart.

Redneck Rockstar Boutique & Salon
2302 Gilmer Rd
Ste 200
Longview, TX 75604

(903) 720-2185

 

25
Oct
11

US Chamber releases Small Business Outlook Survey

In May of 2011, the U.S. Chamber of Commerce released the results of its inaugural quarterly Small Business Outlook Survey. The quarterly surveys are designed to track the small business community’s outlook on their business, the local economy, and the national economy over time. Small business owners are polled nation-wide, and respondents include U.S. Chamber members and non-members.  


Quarter 3

Small Business Outlook Survey – October 2011  
Key Findings
The small business outlook on the U.S. economy continues to decline.
Among executives from small businesses, during the last three months there has been little improvement, and some decline, in overall attitudes about the economy. Nine out of ten small business owners now believe the U.S. economy is on the wrong track.

Compared to findings from Q2, fewer small businesses plan to hire additional employees–
only 17% of small businesses expect to add employees over the next year. After general
economic uncertainty, the greatest obstacles to hiring more employees are uncertainty about
what Washington will do next, lack of sales and the requirements of the new health care law.



Uncertainty continues to be the biggest challenge for small businesses.
The majority of small businesses (52%) still perceives their top issue and biggest challenge as the general economic climate; however, challenges presented by recent legislation and over-regulation continue to elicit concern from small businesses. 

Despite its passage a year and a half ago, the challenges presented by the Patient Protection and Affordable Care Act continue to grow, with 41% of respondents citing the bill as a top concern in October (an increase from 39% in July). 

What do small business leaders want Washington to do? More than three-out-of-four say they would rather have Washington stay out of the way than provide a helping hand. 86% say they would rather have more certainty from Washington than more assistance (7%) to deal with the economy.


President Obama’s Jobs Plan Falls Flat.
Small business owners see little to be excited about in the President Obama’s jobs plan. More than three-in-four small business owners have an unfavorable opinion of his plan and two-thirds have a strongly unfavorable view of the proposal. 

Owners of small business rate the individual elements of the Chamber’s open letter as highly effective. Specifically, small businesses think that the individual elements—to produce more American energy, speed up the permitting process, and provide tax incentives that create jobs and the proposal that would expand trade—would all be effective ways to create jobs. 80% of respondents saw increased American energy production as effective for job creation.

In head-to-head tests, executives from small businesses strongly prefer the components of the U.S. Chamber’s plan over President Obama’s, with 85% expressing support for the Chamber’s six point plan and 15% for the American Jobs Act.




 

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