Promoting our members is one of the core competencies of the Longview Chamber of Commerce. This year we are kicking off a new strategy called Christmas Chronicles to help promote Shop Longview and support our local retail base.
This week’s business feature is on Fleur Décor owned by Emily Thomas. We asked Emily what she believes is unique about her business. Fleur Décor features one of a kind wall art, hand painted furniture, and unique home accessories.
Diana Northcutt asked Emily why did she join the Chamber? My step dad, Tim Vaughn, has been involved with the Chamber for several years and most recently served as your Advocacy Chair. After listening to him explain the Chamber’s role in protecting business with government, I now know who has my back.
Diana also asked Emily what tips would she give entrepreneurs who have opened a business? Emily explained it is important to know yourself! Your personality must be one that wants to work. You have to be goal driven and learn not to expect a paycheck every two weeks. It’s great if you have family support. Without the support of Emily’s family, she believes she would not be able to run her business.
What did you do to prepare yourself? First step was to secure financial backing and understand the basics of how to run a business. I learned these skill sets by taking the Small Business Course at the Small Business Development Center.
What are some of your best business practices? Developing a social media strategy has proven to be very important. I use Facebook regularly to showcase new inventory. But, more importantly, I know what will catch people’s attention. My mom actually came up with one of the best ideas so far, a progressive open house. She shops with a local boutique that has a clientele that is the perfect prospective customer for Fleur Décor. I contacted the boutique and fortunately the owner loved the idea. We hosted our first progressive open house this month and the response was fantastic. We will continue to develop this concept and test it out with other businesses that have similar clien
teles.
Fleur Décor opened in the summer of 2011. If you have not checked them out, please do so. They can be found in downtown Longview on Tyler Street.
Fleur Decor
121 E Tyler St
Longview, TX 75601





